Purpose – This paper aims to explore the relationship between childhood, consumption and the Cold War in 1950s America and the Soviet Union. The author argues that Soviet and American leaders, businessmen, and politicians worked hard to convince parents that buying things for their children...

Purpose This study aims to provide a historical understanding of conspicuous consumption phenomena in the context of the UK, between 1945 and 2000. It considers how status-driven consumption has been shaped by economic, technological and cultural factors. Design/methodology/approach Adopting a...

Purpose – The aim of this paper is to examine the role of children in an emergent Irish consumer culture and advertising from 1848-1921. In particular, the significance of children's gender and reading materials in the process of consumption will be evaluated. Design/methodology/approach –...

Purpose – The purpose of this paper is threefold: first, to analyze the origins of Adelco in the context of the “Consumer Orientation Campaign” (Orientación Para El Consumidor, OPEC, in Spanish) promoted by the Ministry of Economy between 1978 and 1981; second, to describe the main...