Meng, Juan (Gloria); Altobello Nasco, Suzanne - In: Journal of Product & Brand Management 18 (2009) 7, pp. 506-516
creating price perception subscales, no significant differences emerge between Chinese, Japanese, and US consumers on value … both China and Japan. The primary conclusions (i.e. that Chinese consumers reported significantly higher price and prestige … sensitivity, compared to USA and Japanese consumers, while US consumers showed higher levels of sales proneness than Chinese and …