Taiwanese Consumers’ Perceptions of Product Information Cues
Year of publication: |
1994
|
---|---|
Authors: | Lin, Li‐Wen ; Sternquist, Brenda |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 28.1994, 1, p. 5-18
|
Publisher: |
MCB UP Ltd |
Subject: | Consumers | Consumer attitudes | Country of origin | Prices | Product information | Quality | Taiwan |
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