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Advertising "on the go" : are consumers in motion more influenced by ads? : why advertisers should consider consumers' physical activity when planning ad campaigns
Dahlén, Micael; Karsberg, John; Sagfossen, Sofie; … - In: Journal of advertising research 60 (2020) 4, pp. 417-425
Persistent link: https://www.econbiz.de/10012495770
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Do customer ratings influence consumers who have already experienced a product? : how memory reconstruction and conformity can reshape product evaluations and perceptions
Colliander, Jonas; Dahlén, Micael; Thorbjørnsen, Helge - In: Journal of advertising research 63 (2023) 1, pp. 17-29
Persistent link: https://www.econbiz.de/10014283791
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Getting too personal: Reactance to highly personalized email solicitations
White, Tiffany; Zahay, Debra; Thorbjørnsen, Helge; … - In: Marketing Letters 19 (2008) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10005680453