Aron, David; Judson, Kimberly; Aurand, Timothy; Gordon, … - In: American Journal of Business 22 (2007) 1, pp. 45-58
businesses, and whether differences exist depending on the grudgeholder’s age. The findings suggest that older consumers are more … cases, corporate actions and policies cause grudges as consumers grow more and more frustrated about their interactions with … more people outside of the firm than younger consumers. While neither younger nor older consumers appear highly inclined to …