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Marketers′ and Consumers′ Concurring Perceptions of Market Structure
de Chernatony, Leslie - In: European Journal of Marketing 23 (1989) 1, pp. 7-16
consumers′ perceptions of the competitive tiers, six product fields were investigated. Consumers′ perceptions of the structure …
Persistent link: https://www.econbiz.de/10014724660
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Alternative Naming Strategies: Family versus Individual Brand Names
Roberts, C.J.; McDonald, Gael M. - In: Management Decision 27 (1989) 6
Increased competition in the consumer goods marketplace has resulted in too many brands chasing too few consumers. In …
Persistent link: https://www.econbiz.de/10014933395
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Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Jie, Yun; Chou, Ting-jui; Chou, Naichieh - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 525-540
Persistent link: https://www.econbiz.de/10009528846
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Consumer fetish : commercial ethnography and the sovereign consumer
Arnould, Eric J.; Cayla, Julien - In: Organization studies : an international … 36 (2015) 10, pp. 1361-1386
Persistent link: https://www.econbiz.de/10011344148
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Consumers' collective action in market system dynamics : a case of beer
Kjeldgaard, Dannie; Askegaard, Søren; Rasmussen, … - In: Marketing theory 17 (2017) 1, pp. 51-70
Persistent link: https://www.econbiz.de/10011675836
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Upgrading opportunities in agricultural value chains : lessons from the analysis of the consumption of processed pineapple products in southern Benin
Aoudji, Augustin K. N.; Avocevou-Ayisso, Carolle; … - In: African journal of science, technology, innovation & … 9 (2017) 6, pp. 729-737
Persistent link: https://www.econbiz.de/10012009292
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Factors driving consumers' inflation expectations : does the central bank's inflation forecast really matter?
Szyszko, Magdalena; Płuciennik, Piotr - In: Eastern European economics 56 (2018) 4, pp. 307-328
Persistent link: https://www.econbiz.de/10012009324
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Program-targeted regulation of the regional consumer market
Neretina, E. A.; Soldatova, E. V.; Komleva, N. S.; … - In: European research studies 19 (2016) 3A, pp. 203-227
Persistent link: https://www.econbiz.de/10012009401
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An approach to identify, prioritise and provide regulatory follow-up actions for new or emerging risks of chemicals for workers, consumers and the environment
Soeteman-Hernández, Lya Guadalupe; Hogendoorn, Elbert Alex - In: International journal of risk assessment and management … 21 (2018) 3, pp. 248-269
Persistent link: https://www.econbiz.de/10011978921
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Disagreement in consumer inflation expectations
Łyziak, Tomasz; Sheng, Xuguang - In: Journal of money, credit and banking : JMCB 55 (2023) 8, pp. 2215-2241
Persistent link: https://www.econbiz.de/10014436150