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Soft drink advertising and consumption in the United States 1984-2007
Wilcox, Gary B.; Kamal, Sara; Gangadharbatla, Harsha - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 351-367
Persistent link: https://www.econbiz.de/10003853227
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Measuring the impacts of generic fluid milk and dairy marketing
Kaiser, Harry M. (contributor); Dong, Diansheng (contributor) - 2006
Persistent link: https://www.econbiz.de/10003375644
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Advertising and cultural politics in global times
Odih, Pamela - 2010
Persistent link: https://www.econbiz.de/10003937531
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Writing advertising : the production of relationships in historical review
Malefyt, Timothy de Waal - In: Journal of business anthropology 1 (2012) 2, pp. 218-239
This article examines a range of writings on advertising. It shows that advertising has been written about as instrumental to an emerging capitalistic market, touted as a flamboyant lifestyle in autobiographical tales of charismatic advertising leaders, depicted as a coercive tool of...
Persistent link: https://www.econbiz.de/10010247077
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Advertisers and consumers in transition
Renko, Nataša; Sredl, Katherine C. - In: Ekonomski pregled 55 (2004) 3/4, pp. 302-316
Persistent link: https://www.econbiz.de/10002130394
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Tabakkonsum : Kosten, Nutzen, Werbeverbote : eine volkswirtschaftliche Betrachtung gemeinschaftsrechtlicher (Gesundheits-)Politik
Sopp, Alexander - In: Gesundheits- und Sozialpolitik : Zeitschrift für das … 59 (2005) 9/10, pp. 42-50
Persistent link: https://www.econbiz.de/10003204492
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The long-run demand for alcoholic beverages and the advertising debate : a cointegration analysis
Coulson, N. Edward; Moran, John R.; Nelson, Jon Paul - 2001
Persistent link: https://www.econbiz.de/10001636610
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Alcohol advertising and advertising bans : a survey of research methods, results, and policy implications
Nelson, Jon Paul - 2001
Persistent link: https://www.econbiz.de/10001636641
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Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application
Schmit, Todd M.; Kaiser, Harry M. - 2002
Persistent link: https://www.econbiz.de/10001766787
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Advertising, structural change, and US non-alcoholic drink demand
Xiao, Hui; Kinnucan, Henry W.; Kaiser, Harry M. - 1998
Persistent link: https://www.econbiz.de/10000988400