Moral intelligence has been evaluated as a new form of intelligence and taken attention the scientists recently, which is thought as an extension of multiple intelligence approach. At this point, the role of the moral intelligence on consumer behavior has not been researched. This study is...

Social networks on Internet cannot be regarded as media environments simply; they are discursive environments, where individuals actively commune and construct their identities. The present study represents an attempt to analyze the role of virtual communities of practice play in members’...

This article focuses on a research field little covered in the marketing literature: the influence of the ageing process on the over 60 years old consumer behavior. Mostly studied through proxy variables such as chronological age and retirement, the developmental psychology stream is also useful...

This article aims at discussing the various dimensions of budget allocation decisions made by households. We review the main research published on that topic and present a conceptual typology of allocation choices at different levels (activities, product categories, brand tiers…). Then, we...

The purpose of the present study is to determine the various factors that influence attitudes towards the purchase of organic food. The methodology consisted in a survey of 463 consumers in the Castilla-La Mancha Region who purchased food items for their homes. A multivariate data analysis was...

Except unwelcoming and unfriendly area of agriculture, in general, Antarctica, all continents meet grape-vine, which is plant trees with the largest expansion around the globe. Wine, the wine produced extremely complex (the composition of the entering over 300 different chemical compounds) has a...

The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products and green consumers. Nowadays, awareness on different environmental problems increased significantly and it is of global concern to reduce negative impact on the environment. In...