Purpose – This paper aims to contribute to the project of recognising the contribution of female scholars to the development of marketing thought. The paper presents a biography of Elizabeth Ellis Hoyt, a home economist, who contributed to the shaping of contemporary ideas about consumption...

pt. 1. Marketers' sacralisation of the mundane -- pt. 2. Consumers' search for spiritual meanings in consumption of the mundane -- pt. 3. The commodification of the spiritual -- pt. 4. The consumption of spiritual goods -- pt. 5. Issues of method and representation.

13 Materializing the Spiritual Investigating the Role of Marketplace in Creating Opportunities for the Consumption of Spiritual Experience Richard Kedzior14 Consuming the Mists and Myths of Avalon A Case Study of Pilgrimage in Glastonbury Linda Scott and Pauline Maclaran; Part V Issues of Method...