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Eliminating the outside good bias in logit models of demand with aggregate data
Huang, Dongling; Rojas, Christian - In: Review of marketing science 12 (2014) 1, pp. 1-36
Persistent link: https://www.econbiz.de/10010439325
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Chapter 1. Microeconometric models of consumer demand
Dubé, Jean-Pierre - In: Handbook of the economics of marketing : Volume 1, (pp. 1-68). 2019
markets and industries vastly expands the prospect for improved customer insight, more targeted marketing policies, and …
Persistent link: https://www.econbiz.de/10014023360
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Status spotting : a consumer cultural exploration into ordinary status consumption of "home" and home aesthetics
Ulver-Sneistrup, Sofia - 2008
Persistent link: https://www.econbiz.de/10003758901
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Prominence and consumer search
Armstrong, Mark (contributor); Vickers, John (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003595215
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The evolution of brand preferences : evidence from consumer migration
Bronnenberg, Bart J.; Dube, Jean-Pierre H.; Gentzkow, … - 2010
Persistent link: https://www.econbiz.de/10008991105
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Crisis and consumption smoothing
Dutt, Pushan; Padmanabhan, V. T. - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 491-512
Persistent link: https://www.econbiz.de/10009160780
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The evolution of brand preferences : evidence from consumer migration
Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Gentzkow, … - In: The American economic review 102 (2012) 6, pp. 2472-2508
Persistent link: https://www.econbiz.de/10009710995
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Prominence and consumer search
Armstrong, Mark; Vickers, John; Zhou, Jidong - In: The Rand journal of economics 40 (2009) 2, pp. 209-233
Persistent link: https://www.econbiz.de/10003843054
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The Evolution of Brand Preferences : Evidence from Consumer Migration
Bronnenberg, Bart J. - 2010
We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of consumer packaged goods. Variation in where consumers have lived in the past allows us to isolate the causal effect of past experiences on current purchases, holding constant...
Persistent link: https://www.econbiz.de/10013139281
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Influences of Fashion Marketing on Consumer Demand : A Study of NCR
Jamal, Samiyah - 2014
Fashion marketing is the entire process of research, planning, promoting, and distributing the raw materials, apparel … channel of distribution. Marketing is the power behind the product development, production, distribution, retailing, and … promotion of fibers, fabrics, leather, furs, trims, apparel and accessory.Fashion marketing begins and ends with the consumer …
Persistent link: https://www.econbiz.de/10013040416