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An examination of the status and evolution of country image research
Lu, Irene R. R.; Heslop, Louise A.; Thomas, D. Roland; … - In: International marketing review 33 (2016) 6, pp. 825-850
Persistent link: https://www.econbiz.de/10011630326
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The ivory tower and the street : how researchers defined country image over four decades and what consumers think it means
Lu, Irene R. R.; Kwan, Ernest; Heslop, Louise A.; … - In: Journal of business research : JBR 105 (2019), pp. 80-97
Persistent link: https://www.econbiz.de/10012128483