An examination of the status and evolution of country image research
Year of publication: |
2016
|
---|---|
Authors: | Lu, Irene R. R. ; Heslop, Louise A. ; Thomas, D. Roland ; Kwan, Ernest |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 33.2016, 6, p. 825-850
|
Subject: | Content analysis | Destination image | Country of origin | Country image | COO | Place image | Tourismus | Tourism | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Bibliometrie | Bibliometrics | Öffentlichkeitsarbeit | Public relations |
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