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Where to visit, what to drink? : a cross-national perspective on wine estate brand personalities

Morrish, Sussie C.; Pitt, Leyland F.; Vella, Joseph; … - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 373-383

Persistent link: https://www.econbiz.de/10011814583

Financial services Apps : what makes the difference between a great and a ghastly review?

Vella, Joseph; Wallström, Åsa; Farshid, Mana - In: Journal of financial services marketing : JFSM 22 (2017) 3, pp. 132-138

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Where to visit, what to drink? A cross-national perspective on wine estate brand personalities

Morrish, Sussie C.; Pitt, Leyland; Vella, Joseph; … - In: International Journal of Wine Business Research 29 (2017) 4, pp. 373-383

brand personality is communicated. Design/methodology/approach The paper uses the text analysis software DICTION to identify …, DICTION, to determine the extent to which this text specifically communicates dimensions of brand personality, and in broader …

Persistent link: https://www.econbiz.de/10014814263

The brand personalities of brand communities: an analysis of online communication

Paschen, Jeannette; Pitt, Leyland; Kietzmann, Jan; … - In: Online Information Review 41 (2017) 7, pp. 1064-1075

-generated content from eight online brand communities and perform content analysis using the text analysis software Diction. The authors …

Persistent link: https://www.econbiz.de/10014966979

Productisation : a review and research agenda

Harkonen, Janne; Haapasalo, Harri; Hanninen, Kai - In: International journal of production economics 164 (2015), pp. 65-82

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Content analysis in social and environmental reporting research : trends and challenges

Vourvachis, Petros; Woodward, Thérèse - In: Journal of applied accounting research 16 (2015) 2, pp. 166-195

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Towards an understanding of talent management as a phenomenon-driven field using bibliometric and content analysis

Gallardo-Gallardo, Eva; Nijs, Sanne; Dries, Nicky; … - In: Human resource management review 25 (2015) 3, pp. 264-279

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Effect of tourist photographs on attitudes towards destination : manifest and latent content

Kim, Hany; Stepchenkova, Svetlana - In: Tourism management : research, policies, practice 49 (2015), pp. 29-41

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Apparel brands' use of facebook : an exploratory content analysis of branded entertainment

Touchette, Ben; Schanski, Morgan; Lee, Seung-eun - In: Journal of fashion marketing and management 19 (2015) 2, pp. 107-119

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Mapping the field of family business research : past trends and future directions

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