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Effects of employee identity salience on content sharing in social networks
Zhang, Xueting; Tang, Ya; Chen, Man; Wang, Feng - In: Marketing intelligence & planning 40 (2022) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10013172908
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Fortune or prestige? : the effects of content price on sales and customer satisfaction
Yang, Zhi; Cao, Xia; Wang, Feng; Lu, Chongyu - In: Journal of business research : JBR 146 (2022), pp. 426-435
Persistent link: https://www.econbiz.de/10013271422
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The influential paradox : brand and deal content sharing by influencers in friendship networks
Wang, Feng; Zhang, Xueting; Chen, Man; Zeng, Wei; Cao, Rong - In: Journal of business research : JBR 150 (2022), pp. 503-514
Persistent link: https://www.econbiz.de/10013365749