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Leader-Driven Primacy : How At...
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Preference refinement after a budget contraction
Ross, Gretchen R.
;
Meloy, Margaret G.
;
Carlson, Kurt A.
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
3
,
pp. 412-430
Persistent link: https://www.econbiz.de/10012316025
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The budget contraction effect : how contracting budgets lead to less varied choice
Carlson, Kurt A.
;
Wolfe, Jared
;
Blanchard, Simon J.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 337-348
Persistent link: https://www.econbiz.de/10011292885
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