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Werbewirkungsmessung im Intern...
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Eine Konzeption des Werbecontrolling
Bauer, Hans H.
;
Meeder, Uta
;
Jordan, Jenny
-
2000
Persistent link: https://www.econbiz.de/10004463658
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Ausgewählte Instrumente des Werbecontrolling
Bauer, Hans H.
;
Meeder, Uta
;
Jordan, Jenny
-
2000
Persistent link: https://www.econbiz.de/10004663069
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