Guan, Jyh-Liang; Lee, Tzong-Ru; Mostert, Pierre; … - In: Journal of Contemporary Marketing Science 6 (2023) 1, pp. 46-63
Purpose This study aims to verify whether a nomological framework of antecedents and postcedents to satisfaction is valid and reliable in both purchase and sales business relationships. Design/methodology/approach In this study snowball sampling was used to identify relevant purchase and sales...
