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Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
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Climate change is a problem corporate communications professionals must address
Freimond, Chris - In: Corporate social responsibility, (pp. 101-105). 2009
Persistent link: https://www.econbiz.de/10003858554
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Do firms practice what they preach? : the relationship between mission statements and stakeholder management
Bartkus, Barbara R.; Glassman, Myron - In: Leading organizations : perspectives for a new era, (pp. 297-306). 2010
Persistent link: https://www.econbiz.de/10003947867
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Activism, risk, and communicational politics : Nike and the sweatshop problem
Knight, Graham - 2009
Persistent link: https://www.econbiz.de/10003919722
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Measuring corporate social responsibility
Márquez, Antonio; Fombrun, Charles J. - 2009
Persistent link: https://www.econbiz.de/10003784921