//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Corporate Social Responsibility"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Embedded Premium Promotion: Wh...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Corporate Social Responsibility
Sales promotion
2,021
Verkaufsförderung
1,930
Consumer behaviour
1,264
Konsumentenverhalten
1,246
Cause-related marketing
426
Sales-promotion
411
Cause-Related Marketing
394
Marketingmanagement
350
Pricing strategy
344
Preismanagement
343
Marketing management
341
Einzelhandel
305
Retail trade
300
Theorie
262
Theory
259
Relationship marketing
247
Beziehungsmarketing
246
Werbewirkung
227
Advertising effects
223
Advertising
215
Werbung
210
USA
200
United States
196
Marketing
189
Markenführung
186
Brand management
185
consumer choice
185
Deutschland
177
Germany
162
Consumer choice
145
Corporate social responsibility
140
Online-Marketing
138
Internet marketing
136
Online retailing
136
Online-Handel
135
Verkauf
133
Selling
123
Brand image
112
Markenimage
112
more ...
less ...
Online availability
All
Undetermined
65
Free
11
Type of publication
All
Article
117
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
103
Aufsatz in Zeitschrift
103
Aufsatz im Buch
13
Book section
13
Hochschulschrift
3
Reprint
3
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Thesis
2
Arbeitspapier
1
Aufsatzsammlung
1
Lehrbuch
1
Mikroform
1
Textbook
1
Working Paper
1
more ...
less ...
Language
All
English
125
German
4
Author
All
Vlachos, Pavlos A.
4
Beise-Zee, Rian
3
Galan-Ladero, M. Mercedes
3
Hanks, Lydia
3
Schyvinck, Cleo
3
Willem, Annick
3
Alves, Helena
2
Bianchi, Enrique Carlos
2
Daponte, Gaspar Gracia
2
Fries, Anne
2
Galera Casquet, Clementina
2
He, Feng
2
He, Hongwei
2
Heitmann, Mark
2
Hessekiel, David
2
Howie, Katharine M.
2
Jeong, Hyun Ju
2
Katzenstein, Robin
2
Kim, Hyuksoo
2
Kim, Kathleen Jeehyae
2
Kim, Sung-Bum
2
Koritos, Christos D.
2
Kotler, Philip
2
Krepapa, Areti
2
Kull, Alexander J.
2
Line, Nathaniel D.
2
Liu, Gordon
2
Mattila, Anna S.
2
Oloko, Shamsey
2
Panagopoulos, Nikolaos G.
2
Rong, Chen
2
Schamp, Christina
2
Sheikh, Sana-ur-Rehman
2
Su, Song
2
Tasoulis, Konstantinos
2
Theotokis, Aristeidis
2
Youn, Seounmi
2
Zhu, Weichun
2
AbouAish, Ehab Mohamed
1
Adkins, Sue
1
more ...
less ...
Institution
All
Fachhochschule Reutlingen / European School of Business
1
Published in...
All
International review on public and non-profit marketing
7
Journal of business ethics : JOBE
7
Journal of business research : JBR
5
Key debates and contemporary issues in nonprofit marketing
3
Australian journal of management
2
Corporate reputation review : an international journal
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Sport management review
2
World review of entrepreneurship, management and sustainable development
2
AMS review : official publication of the Academy of Marketing Science
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Administrative Sciences : open access journal
1
African journal of business & economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Asia-Pacific journal of business administration
1
Asian journal of business ethics : AJBE
1
Asian journal of sustainability and social responsibility
1
Business ethics : a European review
1
Business ethics, the environment & responsibility
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Classroom Companion: Business
1
Classroom companion / Business
1
Communicating corporate social responsibility : perspectives and practice
1
Corporate communications : an international journal
1
Corporate responsibility and stakeholding
1
Corporate social responsibility in the global business world
1
Cultural marketing and metaverse for consumer engagements
1
Ethics, social responsibility and sustainability in marketing
1
Exploring public relations
1
Food policy : economics planning and politics of food and agriculture
1
Gadjah Mada international journal of business
1
Global business & economics review
1
Global business and organizational excellence : a review of research & best practices
1
more ...
less ...
Source
All
ECONIS (ZBW)
129
Showing
1
-
10
of
129
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Choice of cause in cause-related marketing
Robinson, Stefanie Rosen
;
Irmak, Caglar
;
Jayachandran, …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
Saved in:
2
Cause-related marketing, product innovation and extraordinary sustainable leadership : the root towards sustainability
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
- In:
Global business & economics review
17
(
2015
)
1
,
pp. 93-111
Persistent link: https://www.econbiz.de/10011337168
Saved in:
3
Philanthropy and corporate reputation : an empirical investigation
Morris, Sara A.
;
Bartkus, Barbara R.
;
Glassman, Myron
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 285-299
Persistent link: https://www.econbiz.de/10010202900
Saved in:
4
Containing cause-related marketing skepticism : a comparison across donation frame types
Vlachos, Pavlos A.
;
Koritos, Christos D.
;
Krepapa, Areti
; …
- In:
Corporate reputation review : an international journal
19
(
2016
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10011552367
Saved in:
5
The impact of product warranties on the capital structure of Australian firms
Rong, Chen
;
Su, Song
;
He, Feng
- In:
Australian journal of management
39
(
2014
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010431556
Saved in:
6
Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?
Rong, Chen
;
Su, Song
;
He, Feng
- In:
Australian journal of management
39
(
2014
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010431557
Saved in:
7
Success factors of cause-related marketing : what developing countries can learn from a German sweets campaign
Steffen, Adrienne
;
Günther, Sabine A.
- In:
The MENA journal of business case studies : MENA
2013
(
2013
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011447410
Saved in:
8
It's all good : corporate social responsibility reduces negative and promotes positive responses to service failures among value-aligned customers
Joireman, Jeff
;
Smith, Dustin
;
Liu, Richie L.
;
Arthurs, …
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 32-49
Persistent link: https://www.econbiz.de/10011293445
Saved in:
9
The influence of cause-related marketing on millennials' purchase intentions : evidence of CSR from an emerging economy
Shetty, Swapna J.
;
Chaudhuri, Molly
;
Shetty, Ankitha
- In:
Gadjah Mada international journal of business
23
(
2021
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10012872373
Saved in:
10
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin
;
Chen, Yuxin
;
Chiang, Jeongwen
;
Zhang, Yufei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->