This document makes a critical analysis of the concept of Corporate Social Action (CSA), proposes a definition for this concept and makes a typology about different forms of CSA. It also discusses the relationship between this concept, the Corporate Social Responsibility (CSR) and Corporate...

This work examines the question of Corporate Social Responsibility (CSR), and its implications for marketing research. Since a description of its social origins, we review the literature and the lines of research into CSR, especially in the marketing area. As a conclusion, we suggest diverse...

Corporate social responsibility (CSR) is one of the significant concepts in the corporate marketing literature and refers to a firm's engagement in activities that promote a social agenda beyond law requirements. The present study aims to investigate the role of corporate brand love on perceived...

This paper presents a descriptive overview of the management actions for the benefit of the Community, carried out by companies belonging to business organizations that promote CSR in Uruguay. In the first place the paper contains an analysis of the documentation provided by this kind of...

This paper addresses the analysis of the relationship between the discourse of businessmen and managers on the progress that their companies have reached in CSR and the progress actually achieved. It starts with a review of the literature on CSR, from which it follows that there is a different...

The Europe two speeds is a reality that makes its presence felt, especially in the newly acceded countries. Although four years have passed since the last wave of accessions, we still speak about new EU countries, without taking into account the actual age but present discrepancies between...