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Toward the institutionalization of macromarketing : sustainable enterprise, sustainable marketing, sustainable development, and the sustainable society
Hunt, Shelby D. - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 404-411
Persistent link: https://www.econbiz.de/10009692955
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The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D. - In: Journal of business research : JBR 95 (2019), pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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Macromarketing, ethics, and social responsibility : the research tradition period
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937583
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Macromarketing, ethics, and social responsibility : the development period
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937584