Building consumer loyalty remains a key priority but is also problematic for managers, since many loyalty improvement programs based on corporate associations investments regularly fail to deliver intended results. A possible explanation for this unpleasant situation likely relates to managers'...

Successfully managing employees' corporate social performance (CSP) perceptions requires insights into their antecedents. However, not much is currently known on the subject. We contribute to the micro-level corporate social responsibility (CSR) literature in two ways: (a) we investigate the...

The vast majority of the extant literature on Corporate Social Responsibility (CSR) has focused on the macro (firm) level of analysis by examining the linkage between CSR and firm-level outcomes. As such, very few studies have focused on the micro (individual) level of analysis. Against this...