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~subject:"Corporate Social Responsibility"
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ECONIS (ZBW)
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Overcoming consumer skepticism in cause-related marketing : the effects of corporate social responsibility and donation size claim objectivity
Kim, Yeo Jung
;
Lee, Wei-Na
- In:
Journal of promotion management : JPM
15
(
2009
)
4
,
pp. 465-483
Persistent link: https://www.econbiz.de/10003928841
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2
Social responsibility in advertising : a marketing communications student perspective
Kendrick, Alice
;
Fullerton, Jami A.
;
Kim, Yeo Jung
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10010204790
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3
The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites
Lee, Yoon-Joo
;
Yoon, Hye Jin
;
O'Donnell, Nicole H.
- In:
Journal of business research : JBR
83
(
2018
),
pp. 202-214
Persistent link: https://www.econbiz.de/10011802565
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