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Corporate social responsibility and cause-related marketing in school sports events : assessing consumption decisions of external stakeholders
Ramos, Ana; Alves, Helena; Leitão, João - In: Corporate responsibility and stakeholding, (pp. 179-197). 2016
Persistent link: https://www.econbiz.de/10011567496
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Case studies on social marketing : a global perspective
Galan-Ladero, M. Mercedes (ed.); Alves, Helena (ed.) - 2019
Persistent link: https://www.econbiz.de/10011973984
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Can higher education institutions' stakeholders drive regional sustainable development? : yes, they can?!
Pedro, Eugenia de Matos; Leitão, João; Alves, Helena - In: IEEE transactions on engineering management : EM 70 (2023) 10, pp. 3421-3433
Persistent link: https://www.econbiz.de/10014387985
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Cause-related marketing : case Studies from a global perspective
Galan-Ladero, M. Mercedes (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012395722