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~subject:"Corporate Social Responsibility"
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Corporate Social Responsibility
Consumer behaviour
13
Brand image
11
Konsumentenverhalten
11
Brand management
9
Markenführung
9
Markenimage
9
Brand
6
Markenartikel
6
Designation of origin
5
Herkunftsbezeichnung
5
Beziehungsmarketing
4
Relationship marketing
4
Brand loyalty
3
Commitment
3
Confidence
3
Corporate social responsibility
3
Emotion
3
Markentreue
3
Vertrauen
3
Analogical learning theory
2
Brand attitude
2
Brand extensions
2
Brand origin
2
China
2
Cobranding
2
Congruence
2
Consumers
2
Emerging markets
2
Familiarity
2
Großbritannien
2
Market research
2
Marktforschung
2
Meaning transfer
2
National culture
2
Nationalkultur
2
Need for uniqueness
2
Organizational identification
2
Organizational trust
2
Partial least squares
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Merunka, Dwight
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Farooq, Omer
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Payaud, Marielle
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Valette-Florence, Pierre
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Zhang, Mohua
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Global business and organizational excellence : a review of research & best practices
1
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
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The use of territory of origin as a branding tool
Zhang, Mohua
;
Merunka, Dwight
- In:
Global business and organizational excellence : a …
34
(
2014/15
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10010465578
Saved in:
2
The impact of corporate social responsibility on organizational commitment : exploring multiple mediation mechanisms
Farooq, Omer
;
Payaud, Marielle
;
Merunka, Dwight
; …
- In:
Journal of business ethics : JOBE
125
(
2014
)
4
,
pp. 563-580
Persistent link: https://www.econbiz.de/10010442288
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