The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit
Year of publication: |
2006
|
---|---|
Authors: | Hamzaoui, Leila ; Merunka, Dwight |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 23.2006, 3, p. 145-155
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Country of origin | Product design | Perception | Consumer behaviour | Emerging markets |
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