Artusi, Federico; Bellini, Emilio - In: Innovation: organization & management : IOM 24 (2022) 3, pp. 433-458
This article investigates how service companies might engage frontline employees in transforming a market vision into a … market vision. Our findings show that frontline employee engagement in the innovation process has to be triggered by managers … transitioning from the definition of a new vision to new routines through guiding and building on employees’ experience and …