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~subject:"Corporate culture"
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Corporate culture
Beziehungsmarketing
11
Relationship marketing
11
Consumer behaviour
9
Konsumentenverhalten
9
Forschungskooperation
7
Research collaboration
7
Sponsoring
7
Customer integration
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Higher education institution
6
Hochschule
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Kundenintegration
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Corporate Social Responsibility
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Corporate reputation
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Corporate social responsibility
5
Firmenimage
5
Sponsorship
5
Sport
5
Australia
4
Australien
4
Customer engagement
4
Dienstleistungsqualität
4
Marketing
4
Service quality
4
Sports
4
Unternehmenskultur
4
Erfolgsfaktor
3
Knowledge transfer
3
Personality psychology
3
Persönlichkeitspsychologie
3
Students
3
Studierende
3
Success factor
3
USA
3
United States
3
Wissenstransfer
3
Actor engagement
2
Advertising effects
2
Arbeitsgruppe
2
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English
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Plewa, Carolin
4
Baaken, Thomas
1
Conduit, Jodie
1
Ho, Joanne
1
Jaakkola, Elina
1
Karpen, Ingo O.
1
Kleinaltenkamp, Michael
1
Lu, Vinh Nhat
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Quester, Pascale
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Australasian marketing journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of technology transfer and commercialisation
1
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ECONIS (ZBW)
4
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Managing governmental business relationships : the impact of organisational culture difference and compatibility
Lu, Vinh Nhat
;
Plewa, Carolin
;
Ho, Joanne
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 93-100
Persistent link: https://www.econbiz.de/10011484689
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2
Collective engagement in organizational settings
Kleinaltenkamp, Michael
;
Karpen, Ingo O.
;
Plewa, Carolin
; …
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 11-23
Persistent link: https://www.econbiz.de/10012064211
Saved in:
3
Exploring organizational culture difference in relationship dyads
Plewa, Carolin
- In:
Australasian marketing journal
17
(
2009
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10003886476
Saved in:
4
Organisational culture differences and market orientation: an exploratory study of barriers to university-industry relationships
Plewa, Carolin
;
Quester, Pascale
;
Baaken, Thomas
- In:
International journal of technology transfer and …
5
(
2006
)
4
,
pp. 373-389
Persistent link: https://www.econbiz.de/10003471660
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