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Impact of corporate social performance on shareholder value
Armoti, Ayman Mustafa Al; Alsayari, Mariam; Alsalman, … - In: International journal of business performance … 24 (2023) 3/4, pp. 304-314
Persistent link: https://www.econbiz.de/10014312165
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An integrated model for customer equity estimation based on brand equity
Qorbani, Zahra; Koosha, Hamidreza; Bagheri, Mohsen - In: International journal of market research 63 (2021) 5, pp. 635-664
Persistent link: https://www.econbiz.de/10012625181
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The impact of brand health on customer equity
Mirzaei, Abas; Baumann, Chris; Johnson, Lester W.; … - In: Journal of retailing and consumer services 33 (2016), pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
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Co-building brand equity and customer equity through marketing capabilities : impact on competitive advantage
Yagüe Guillén, María Jésus; Romero, Jaime - In: International journal of business environment : IJBE 8 (2016) 4, pp. 344-366
Persistent link: https://www.econbiz.de/10011663950
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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Sustainability in social brand communities : influences on customer equity
Kim, Juran - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 246-258
Persistent link: https://www.econbiz.de/10011407172
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Predicting customer lifetime value for hypermarket private label products
Lin, Hsin-Hui; Li, Hsien-Ta; Wang, Yi-Shun; Tseng, Timmy H. - In: Journal of business economics and management 18 (2017) 4, pp. 619-635
Persistent link: https://www.econbiz.de/10011780748
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: Journal of marketing 76 (2012) 4, pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
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As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina; Turunen, Linda Lisa Maria - In: The journal of product & brand management 25 (2016) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
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Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek; Merrilees, Bill - In: Australasian marketing journal 24 (2016) 1, pp. 69-78
Persistent link: https://www.econbiz.de/10011484680