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Corporate governance, market orientation and performance of Iran’s upscale hotels

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Corporate governance, market orientation and performance of Iran's upscale hotels

Alam, Md. Mahmudul; Kazemian, Soheil - 2022

Market orientation has been known as an efficient managerial tool to assist in sustaining the performance of organisations. Market orientation has three dimensions, namely customer orientation, competitor orientation and inter-function coordination. This paper evaluates how corporate governance...

Persistent link: https://www.econbiz.de/10013296400