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~subject:"Corporate reputation"
~subject:"Design"
~subject:"Deutschland"
~subject:"United States"
~subject:"Werbewirkung"
~subject:"Werbung"
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Corporate reputation
Design
Deutschland
United States
Werbewirkung
Werbung
Markenführung
16,913
Brand management
16,910
Konsumentenverhalten
7,382
Consumer behaviour
7,380
Markenimage
7,037
Brand image
6,896
Markenartikel
5,242
Brand
5,192
Relationship marketing
2,563
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2,560
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2,462
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1,764
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1,618
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1,423
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1,053
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886
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868
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868
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815
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698
USA
681
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680
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658
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641
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634
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633
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Esch, Franz-Rudolf
42
Baumgarth, Carsten
35
Burmann, Christoph
31
Balmer, John M. T.
27
Huber, Frank
26
Melewar, T. C.
22
Ahlert, Dieter
21
Meffert, Heribert
21
Pelsmacker, Patrick de
19
Dens, Nathalie
18
Bauer, Hans H.
17
Tomczak, Torsten
17
Foroudi, Pantea
13
Schmidt, Holger J.
13
Gierl, Heribert
12
Wheeler, Alina
12
Wiedmann, Klaus-Peter
12
Bruhn, Manfred
11
De Chernatony, Leslie
11
Keller, Kevin Lane
11
Sattler, Henrik
11
Swoboda, Bernhard
11
Farny, Dieter
10
Langner, Tobias
10
Regier, Stefanie
10
Romaniuk, Jenni
10
Binckebanck, Lars
9
Fantapié Altobelli, Claudia
9
Lips, Peter
9
Meyer, Frederik
9
Pipek, Volkmar
9
Bang, Nguyen
8
Kenning, Peter
8
Steiner, Paul
8
Vogel, Johannes
8
Balmer, John M.T.
7
Christodoulides, George
7
D'Ippolito, Beatrice
7
Disch, Wolfgang K. A.
7
Drees, Norbert
7
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Springer Fachmedien Wiesbaden
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International Water Management Institute (IWMI)
19
Gesellschaft zur Erforschung des Markenwesens
17
HAL
8
Institut für Wirtschaftsinformatik <Siegen>
7
Verlag Dr. Kovač
7
Österreichische Werbewissenschaftliche Gesellschaft
7
Deutsche Werbewissenschaftliche Gesellschaft
5
Institut der Wirtschaftsprüfer in Deutschland
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Haufe-Lexware GmbH & Co. KG
4
Universität <Kassel> / Fachgebiet Wirtschaftsinformatik
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Institut für Demoskopie Allensbach
3
Institut für Informatik <München, Technische Universität> / Lehrstuhl für Wirtschaftsinformatik
3
Verlag C.H. Beck
3
Verlag Franz Vahlen
3
American Marketing Association
2
Bildo-Akademie für Kunst und Medien <Berlin>
2
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Duncker & Humblot
2
European Foundation for the Improvement of Living and Working Conditions
2
Forschungszentrum Nachhaltigkeit (Artec) <Bremen>
2
Fraunhofer-Institut für Arbeitswirtschaft und Organisation <Stuttgart>
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Helmut-Schmidt-Universität
2
Hochschule Niederrhein
2
IGI Global
2
Information Resources Management Association
2
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
2
Institut für Handelsmanagement <Münster (Westf)>
2
Institut für Markt- und Distributionsforschung <Köln>
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Marketinginstitut für Textilwirtschaft
2
Mathematica Policy Research
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
New Business Verlag GmbH & Co. KG
2
Organisation der Media-Agenturen
2
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SpringerLink / Bücher
130
The journal of brand management : an international journal
98
Journal of business research : JBR
88
The journal of product & brand management
71
International journal of advertising : the review of marketing communications
50
Journal of marketing communications
49
Journal of advertising research
40
Research
37
Innovatives Markenmanagement
36
International journal of advertising : the quarterly review of marketing communications
34
Journal of promotion management : JPM
33
Springer eBook Collection / Business and Economics
33
Psychology & marketing
30
Journal of retailing and consumer services
29
European journal of marketing : EJM
28
Gabler Edition Wissenschaft
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Marketing intelligence & planning
23
International journal of internet marketing and advertising : IJIMA
21
Journal of promotion management : innovations in planning and applied research
20
Marketing : ZFP ; journal of research and management
20
Reihe: Versicherungswirtschaft
20
Renewable Energy
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of hospitality management
17
Journal of advertising : official publication of the American Academy of Advertising
17
Asia Pacific journal of marketing and logistics
16
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Marketing letters : a journal of research in marketing
16
Gabler Research
15
Journal of marketing management : MM
15
The IUP journal of brand management : IJBRM
15
Corporate reputation review : an international journal
14
Journal of strategic marketing
14
Journal of the Academy of Marketing Science
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Harvard-Business-Manager : das Wissen der Besten
13
Journal of marketing
13
Journal of marketing research : JMR
13
Springer eBook Collection
13
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Source
All
ECONIS (ZBW)
4,308
USB Cologne (EcoSocSci)
332
RePEc
151
BASE
36
USB Cologne (business full texts)
33
EconStor
23
Other ZBW resources
21
OLC EcoSci
3
ArchiDok
1
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1
Flyer : optimal gestalten, texten, produzieren
Weinberger, Annja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003453178
Saved in:
2
Creativity in direct response advertising
1988
Persistent link: https://www.econbiz.de/10004129704
Saved in:
3
Graphik +
Design
: Grundlagen: Werbung, Information, Gestaltung, Typographie, Druck, Photographie
Brauer, Werner
-
1976
Persistent link: https://www.econbiz.de/10009601379
Saved in:
4
When white space is more than "burning money" : economic signaling meets visual commercial rhetoric
Pracejus, John W.
;
O'Guinn, Thomas C.
;
Olsen, G. Douglas
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10009779994
Saved in:
5
Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula
;
Schmitt, Bernd
;
Meyer, Anton
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
Saved in:
6
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
7
Is less more or a bore? : package
design
simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
8
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
9
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
10
Sensory aspects of package
design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
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