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~subject:"Corporate reputation"
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Corporate reputation
Markenführung
17,004
Brand management
16,982
Konsumentenverhalten
8,179
Consumer behaviour
8,177
Markenimage
7,066
Brand image
6,935
Hotel industry
6,339
Hotellerie
6,331
Markenartikel
5,214
Brand
5,213
Beziehungsmarketing
2,981
Relationship marketing
2,978
Markenpolitik
2,187
Social Web
1,958
Social web
1,955
Online-Marketing
1,836
Internet marketing
1,802
Deutschland
1,571
Marketingmanagement
1,513
Marketing management
1,495
Germany
1,439
Customer satisfaction
1,230
Kundenzufriedenheit
1,228
Werbewirkung
1,152
Advertising effects
1,140
Theorie
1,074
Theory
1,070
Dienstleistungsqualität
1,049
Service quality
1,048
USA
1,025
United States
980
Luxusgüter
977
Luxury goods
976
Marketing
923
Kultursoziologie
842
Werbung
794
Advertising
752
Tourismus
741
Tourism
729
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Sammelwerk
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English
591
German
131
French
2
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1
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Balmer, John M. T.
22
Melewar, T. C.
19
Foroudi, Pantea
10
Tomczak, Torsten
10
Esch, Franz-Rudolf
9
Bang, Nguyen
8
Iglesias, Oriol
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Schultz, Majken
6
Swoboda, Bernhard
6
Urde, Mats
6
Dennis, Charles
5
Ind, Nicholas
5
Kernstock, Joachim
5
Otubanjo, Olutayo
5
Rindell, Anne
5
Sharifah Faridah Syed Alwi
5
Abimbola, Temi
4
Abratt, Russell
4
Chen, Weifeng
4
Fiedler, Lars
4
Gupta, Suraksha
4
Keller, Kevin Lane
4
Kick, Markus
4
Langner, Tobias
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Schmidt, Holger J.
4
Trost, Armin
4
Wiedmann, Klaus-Peter
4
Baumgarth, Carsten
3
Beck, Susanne
3
Cham Tat Huei
3
Einwiller, Sabine
3
Erz, Antonia
3
Foroudi, Mohammad Mahdi
3
Giersch, Judith
3
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Universität Hannover / Institut für Marketing & Management
2
Chartered Institute of Marketing
1
Erasmus Research Institute of Management
1
Haufe-Lexware GmbH & Co. KG
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
National Bureau of Economic Research
1
Springer Fachmedien Wiesbaden
1
Tectum Verlag
1
Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
1
Universität Trier
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zeppelin Universität
1
av Edition GmbH
1
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Published in...
All
The journal of brand management : an international journal
40
Journal of business research : JBR
24
Employer Branding : Arbeitgeber positionieren und präsentieren
16
The journal of product & brand management
15
International journal of hospitality management
12
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
SpringerLink / Bücher
10
European journal of marketing : EJM
9
International journal of contemporary hospitality management
9
International studies of management and organization
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Journal of hospitality marketing & management
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of retailing and consumer services
5
Administrative Sciences : open access journal
4
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
European management journal
4
Journal of marketing
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Economics
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
Gabler Edition Wissenschaft
3
Handel und Internationales Marketing / Retailing and International Marketing
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global marketing
3
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ECONIS (ZBW)
723
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1
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723
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1
Corporate brand and hotel performance : a resource-based perspective
Silva, Rosario
;
Gerwe, Oksana
;
Becerra, Manuel
- In:
Journal of business research : JBR
79
(
2017
),
pp. 23-30
Persistent link: https://www.econbiz.de/10011745112
Saved in:
2
Zur Relevanz der Marke aus Kunden- und Investorensicht
Gerhard, Stephan
;
Nadrowski, Maike
- In:
Mit der Marke zum Erfolg : Markenmanagement in …
,
(pp. 68-86)
.
2011
Persistent link: https://www.econbiz.de/10008798010
Saved in:
3
If InterContinental were a sound ... : what would it be?
Spencer, Michael
- In:
Journal of business strategy
31
(
2010
)
4
,
pp. 39-46
Persistent link: https://www.econbiz.de/10003991809
Saved in:
4
Hilton : the siamese twins syndrome and the shared ownership of corporate brands
Balmer, John M. T.
(
contributor
);
Thomson, Irene
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003366973
Saved in:
5
Hotel Atlantic Kempinski : von Eichhörnchen, Bibern und Wildgänsen
Heinemann, Sebastian
;
Winter, Oliver
- In:
Internal Branding : wie Sie Ihre Mitarbeiter zu …
,
(pp. 197-213)
.
2007
Persistent link: https://www.econbiz.de/10003555016
Saved in:
6
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
7
Is this a family business? : effectiveness of implementing family businesses branding strategies on a radio platform
Santos, Manuel Alonso dos
;
Llanos-Contreras, Orlando
; …
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 971-984
Persistent link: https://www.econbiz.de/10014326284
Saved in:
8
Customer engagement and hotel booking intention : the mediating and moderating roles of customer-perceived value and brand reputation
Touni, Reham
;
Kim, Woo Gon
;
Kavitha Haldorai
;
Rady, Ahmed
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013255940
Saved in:
9
Does
architecture
influence the price image and intention to shop in a retail store?
Zielke, Stephan
;
Toporowski, Waldemar
- In:
European retail research
23
(
2009
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10003832186
Saved in:
10
La communication visuelle dans le secteur bancaire européen : l'esthétique de la finance
Bargenda, Angela
-
2014
Persistent link: https://www.econbiz.de/10010346690
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