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Wirkung von Markenkrisen und d...
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Corporate reputation
Brand management
17,495
Markenführung
17,081
Markenartikel
9,145
Consumer behaviour
8,418
Konsumentenverhalten
8,380
Brand
8,103
Markenimage
7,460
Brand image
7,355
Krisenmanagement
5,645
Crisis management
5,161
Relationship marketing
2,752
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2,749
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2,357
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2,228
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2,021
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2,018
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2,011
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1,667
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1,642
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1,277
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1,249
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1,112
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983
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981
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960
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893
Öffentlichkeitsarbeit
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Coronavirus
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Balmer, John M. T.
22
Melewar, T. C.
19
Foroudi, Pantea
10
Tomczak, Torsten
10
Esch, Franz-Rudolf
9
Bang, Nguyen
8
Coombs, W. Timothy
7
Iglesias, Oriol
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Schultz, Majken
6
Swoboda, Bernhard
6
Urde, Mats
6
Dennis, Charles
5
Ind, Nicholas
5
Kernstock, Joachim
5
Otubanjo, Olutayo
5
Rindell, Anne
5
Sharifah Faridah Syed Alwi
5
Abimbola, Temi
4
Abratt, Russell
4
Chen, Weifeng
4
Fiedler, Lars
4
Gupta, Suraksha
4
Keller, Kevin Lane
4
Kick, Markus
4
Langner, Tobias
4
Merrilees, Bill
4
Miller, Dale
4
Pang, Augustine
4
Podnar, Klement
4
Schmidt, Holger J.
4
Trost, Armin
4
Wiedmann, Klaus-Peter
4
Baumgarth, Carsten
3
Beck, Susanne
3
Claeys, An-Sofie
3
Einwiller, Sabine
3
Erz, Antonia
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Universität Hannover / Institut für Marketing & Management
2
Chartered Institute of Marketing
1
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Haufe-Lexware GmbH & Co. KG
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Institute for Corporate Culture Affairs <Frankfurt, Main>
1
National Bureau of Economic Research
1
Sage Publications <Beverly Hills, Calif.; London>
1
Springer Fachmedien Wiesbaden
1
Tectum Verlag
1
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1
Universität Trier
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zeppelin Universität
1
av Edition GmbH
1
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The journal of brand management : an international journal
41
Journal of business research : JBR
25
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Corporate reputation review : an international journal
15
The journal of product & brand management
15
Corporate communications : an international journal
14
SpringerLink / Bücher
11
European journal of marketing : EJM
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business ethics : JOBE
9
International studies of management and organization
8
Corporate brand and corporate reputation
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Harvard-Business-Manager : das Wissen der Besten
5
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of business communication : IJBC ; a publication of the Association of Business Communication
5
Journal of marketing communications
5
Journal of retailing and consumer services
5
The handbook of crisis communication
5
Asia Pacific journal of marketing and logistics
4
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Gabler Edition Wissenschaft
4
International journal of hospitality management
4
Journal of communication management : an international journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Economics
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
Handel und Internationales Marketing / Retailing and International Marketing
3
Harvard business review : HBR
3
International journal of internet marketing and advertising : IJIMA
3
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ECONIS (ZBW)
795
Other ZBW resources
2
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1
Corporate
brand
reputation and
brand
crisis management
Greyser, Stephen A.
- In:
Management decision : MD
47
(
2009
)
4
,
pp. 590-602
Persistent link: https://www.econbiz.de/10009524549
Saved in:
2
Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
Saved in:
3
Konsumentenverhalten in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
Saved in:
4
Corporate
brand
orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
5
Communication and PR in crisis situations
Paicu, Claudia Elena
;
Frâncu, Laurenţiu Gabriel
- In:
Theoretical and applied economics : GAER review
23
(
2016
)
3
,
pp. 361-370
Persistent link: https://www.econbiz.de/10011565162
Saved in:
6
"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
Saved in:
7
"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate
brand
alliances
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
- In:
Journal of business research : JBR
117
(
2020
),
pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
Saved in:
8
The dynamic of employees' trust in their organisation in a corporate
brand
crisis : the bounce-back effect of organisational identification
De Villartay, Sophie
;
Abid-Dupont, Marie-Aude
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 260-288
Persistent link: https://www.econbiz.de/10014549752
Saved in:
9
Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
Saved in:
10
Names in commerce and industry : past and present
Kremer, Ludger
(
ed.
);
Ronneberger-Sibold, Elke
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003647122
Saved in:
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