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Corporate brand reputation and brand crisis management
Greyser, Stephen A. - In: Management decision : MD 47 (2009) 4, pp. 590-602
Persistent link: https://www.econbiz.de/10009524549
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Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
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Konsumentenverhalten in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
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Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T. - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
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Communication and PR in crisis situations
Paicu, Claudia Elena; Frâncu, Laurenţiu Gabriel - In: Theoretical and applied economics : GAER review 23 (2016) 3, pp. 361-370
Persistent link: https://www.econbiz.de/10011565162
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"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
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"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya - In: Journal of business research : JBR 117 (2020), pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
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The dynamic of employees' trust in their organisation in a corporate brand crisis : the bounce-back effect of organisational identification
De Villartay, Sophie; Abid-Dupont, Marie-Aude; … - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 3/4, pp. 260-288
Persistent link: https://www.econbiz.de/10014549752
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Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz; Gomes, Lucilene Ribeiro - In: Journal of fashion marketing and management 26 (2022) 3, pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
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Names in commerce and industry : past and present
Kremer, Ludger (ed.); Ronneberger-Sibold, Elke (contributor) - 2007
Persistent link: https://www.econbiz.de/10003647122