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the attributes associated to each rural destination area represents a handicap for the implantation of a single and …
Persistent link: https://www.econbiz.de/10012866510
This paper empirically examines the impact of online reputation on investment in hotel industry. Recent theory suggests that reputation could have ambiguous effects on investments. Using detailed firm-level data on investment expenditures, and online consumer ratings from Taiwanese hotels, I...
Persistent link: https://www.econbiz.de/10013231671
This paper explores the effects of online customer ratings on debt capacity. Using a large sample of Parisian restaurants, we find a positive and economically significant relation between customer ratings and bank debt. We use the locally exogenous variation in customer ratings resulting from...
Persistent link: https://www.econbiz.de/10012295382
Purpose: The purpose of this study is to quantify the impact of online customer reputation on financial profitability.Design/methodology/approach: Online reputation is captured by extracting the most recurring textual themes associated with customer satisfaction and dissatisfaction, expressed...
Persistent link: https://www.econbiz.de/10012848099
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This article describes the substantial efforts put into creating and managing a comprehensive ‘value-based’ corporate culture and identity-building program, and reflects on how both the making and the reception of the programme can be understood in light of the three main ways of talking...
Persistent link: https://www.econbiz.de/10010247675
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A message sent to a specific market or an audience contains certain types of information that affect the audience. For this reason, brand identity, nowadays increasingly in a digital form, plays an important role. Each state wants to create a robust, attractive, and different brand identity that...
Persistent link: https://www.econbiz.de/10013170415