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Corporate social responsibility and shareholder wealth : the role of marketing capability
Mishra, Saurabh; Modi, Sachin B. - In: Journal of marketing 80 (2016) 1, pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
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Employee and consumer related aspects of socially sustainable organizational and business development of horticultural enterprises in Germany
Meyerding, Stephan Gerhard Heinz - 2016
Social sustainability, consumer marketing, human resources management. - Soziale Nachhaltigkeit, Konsumenten Marketing …
Persistent link: https://www.econbiz.de/10011618610
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Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of marketing capability
Wenbin, Sun; Yao, Shanji; Govind, Rahul - In: Journal of business ethics : JOBE 160 (2019) 4, pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426
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Corporate social responsibility and marketing performance : the moderating role of advertising intensity
Rahman, Mahabubur; Rodríguez-Serrano, M. Ángeles; … - In: Journal of advertising research 57 (2017) 4, pp. 368-378
Persistent link: https://www.econbiz.de/10011884936
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Market orientation, corporate social responsibility, and firm performance : the moderating role of relationship marketing orientation
Hoang, Cuu Long; Thanh, Trang Bui - In: Cogent business & management 8 (2021) 1, pp. 1-19
performance, and relationship marketing orientation in a transition economy such Vietnam. A model with its key determinants was … in the marketing communications industry. Structural equation modeling was used to verify proposed relationships. The … results show that relationship marketing orientation moderates all relations of constructs in the research model. In …
Persistent link: https://www.econbiz.de/10012656942
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Corporate social responsibility and firm performance : the mediating role of marketing competence and the moderating role of market environment
Bai, Xuan; Chang, Jeanine - In: Asia Pacific journal of management : APJM ; a … 32 (2015) 2, pp. 505-530
Persistent link: https://www.econbiz.de/10011343676
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A critique of corporate social responsibility in light of classical economics
Ahluwalia, Saurabh - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 25-29
Persistent link: https://www.econbiz.de/10013401658
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The ethical dilemmas in marketing : the positive idea and its desirable and undesirable consequences
Woźniczka, Jarosław - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 4, pp. 195-207
Persistent link: https://www.econbiz.de/10011650034
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CSR – A MARKETING TOOL?
MIHALACHE, Silvia-Ştefania - In: Annals of Spiru Haret University, Economic Series 2 (2011) 1, pp. 159-164
responsibility or just a marketing tool for promoting the business?The purpose of this paper is to bring contributions in … highlighting the nature of the connection between CSR and Marketing, using the secondary data analyze of the annual reports of some … companies. Companies that usually use the annual report as a marketing or communication tool for voluntary disclosure of non …
Persistent link: https://www.econbiz.de/10009142670
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Social responsibility in marketing
1982
Persistent link: https://www.econbiz.de/10000331044