Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of marketing capability
Year of publication: |
2019
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Authors: | Wenbin, Sun ; Yao, Shanji ; Govind, Rahul |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 160.2019, 4, p. 1001-1017
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Subject: | CSR | Marketing capability | Moderating effects | Shareholder value | U-shaped relationship | Corporate Social Responsibility | Corporate social responsibility | Shareholder Value | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Stakeholder | Marketing | Beziehungsmarketing | Relationship marketing |
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