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~subject:"Corporate social responsibility"
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Corporate social responsibility
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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It's all good : corporate social responsibility reduces negative and promotes positive responses to service failures among value-aligned customers
Joireman, Jeff
;
Smith, Dustin
;
Liu, Richie L.
;
Arthurs, …
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 32-49
Persistent link: https://www.econbiz.de/10011293445
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2
Images paired with concrete claims improve skeptical consumers' responses to advertising promoting a firm’s good deeds
Joireman, Jeff
;
Liu, Richie L.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011852916
Saved in:
3
Differential response to corporate political advocacy and corporate social responsibility : implications for political polarization and radicalization
Weber, T. J.
;
Joireman, Jeff
;
Sprott, David E.
;
Hydock, …
- In:
Journal of public policy & marketing
42
(
2023
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10014228890
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