Starting from the idea that investing in CSR creates value not only for the company’s stakeholders, but especially for the company itself, in this article, using secondary data analysis, we try to answer the question: is CSR a sign of responsibility or just a marketing tool for promoting the...

Purpose – Using Keller's brand equity framework, the purpose of this paper is to investigate the impact of the firm's environmental communication on brand equity, and specifically its impact on brand image, through the strength and favourability of brand environmental associations....

Do on-package sustainability claims lead to both better product performance and category growth (and thus to a better world)? We conducted a large-scale study of actual consumer purchasing behavior using IRI retail scanned barcode data at point of sale from 2013-2018. We analyzed 36 consumer...

Businesses are increasingly embracing the dynamics of digital technologies, as they communicate with interested parties about their responsible initiatives through corporate websites, social media platforms and other interactive channels. Therefore, a quantitative study involving 202...

This paper tries to investigate current practices in CSR by UBL, ITPSL & BRTC to find out the linkage between CSR & CR. The discussion is based on interviews with employees, managers & stakeholders who deal with CSR issues and strategy and an analysis of published reports such as annual reports...

The COVID-19 pandemic has dramatically changed people's life and the ways businesses implement their social responsibility initiatives. During the COVID-19 pandemic, online and digital platforms have been increasingly realized as important mechanisms for businesses undertaking and implementing...

Using enforcements of the Foreign Corrupt Practices Act, we test the hypothesis that socially responsible (ESG) firms receive lower sanctions from prosecutors. Since virtually all cases are settled by bargaining, we estimate sanction specifications derived from a Nash Bargaining model. To...

The configuration and context of business at the global level is transforming with the growing need for sustainability coupled with growth. The intensified competition, consumer expectations, governance imperative and natural resource crunch have driven corporate leadership to synthesize their...

The benefits to a corporate sponsor of two types of philanthropic activities - cause promotions and advocacy advertising - are examined. Results from four laboratory studies indicate that perceptions of corporate sponsorship responsibility (CSR) are affected by consumers' elaboration levels....

Although the idea of brand concepts has been around for a while, very little research addresses how brand concepts may influence consumer responses to corporate social responsibility (CSR) activities. Four studies reveal that communicating the CSR actions of a luxury brand concept causes a...