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Consumer social responsibility : is it a new barrier for international marketers?
Ma, Jieqiong; Yang, Jie; Kaliny, Morris; Roy, Douglas - In: International journal of business environment : IJBE 7 (2015) 3, pp. 242-261
Persistent link: https://www.econbiz.de/10011534316
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Does digital economy affect corporate ESG performance? : new insights from China
Tian, Lichuan; Sun, Kai; Yang, Jie; Zhao, Yang - In: International review of economics & finance : IREF 93 (2024) 2, pp. 964-980
Persistent link: https://www.econbiz.de/10014535674
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Unveiling the nexus between corporate social responsibility, industrial integration, economic growth and financial constraints under the node of firms sustainable performance
Sun, Yunpeng; Yang, Jun; Bao, Qun; Tu, Hong; Li, Haoning - In: Economic research 35 (2022) 1,4, pp. 3788-7813
Persistent link: https://www.econbiz.de/10014384685
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Speaking up on Black Lives Matter : a comparative study of consumer reactions toward brand and influencer-generated corporate social responsibility messages
Yang, Jeongwon; Chuenterawong, Ploypin; Pugdeethosapol, … - In: Journal of advertising 50 (2021) 5, pp. 565-583
Persistent link: https://www.econbiz.de/10012802328
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How does social responsibility investment strategy contribute to hospitality firms' recovery from public health emergencies? : the case of COVID-19 pandemic
Wu, Dongdong; Li, Hui; Yang, Jingjing - In: International journal of hospitality management 113 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014325627
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Anthropomorphism in CSR endorsement : a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging
Yang, Jeongwon; Chuenterawong, Ploypin; Lee, Heejae; … - In: Journal of promotion management : innovations in … 29 (2023) 5, pp. 705-734
Persistent link: https://www.econbiz.de/10014287741
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The effect of institutional CSR on brand advocacy during COVID-19 : the moderated mediation effect of CSR expectancy and value-driven motivation
Kim, Taeyoung; Yang, Jing; Yim, Myungok Chris - In: The journal of product & brand management 32 (2023) 1, pp. 37-58
Persistent link: https://www.econbiz.de/10013552932
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"Do good and be "liked"" : CSR messages on social media during COVID-19 pandemic and consumer responses
Battocchio, Ava Francesca; Yang, Jing; Dong, Chuqing; … - In: Journal of current issues and research in advertising 45 (2024) 2, pp. 219-241
Persistent link: https://www.econbiz.de/10014574540