Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo; … - In: Journal of Business Research 67 (2014) 3, pp. 268-277
Consumers' positive dispositions relating to foreign countries, cultures, and products are an important yet under-researched topic, compared against the volume of research on consumers' negative dispositions towards the same. Cosmopolitanism, conceptualized as a general dispositional orientation...