Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia - In: International Journal of Business Administration 4 (2013) 1, pp. 13-22
The aim of this paper is to evaluate the image of Brazil as a tourism destination as perceived by travel agents and tourism experts in the United States. The research was qualitative and exploratory, consisting of a literature review followed by an empirical investigation using in-depth...
