Narrow search
Showing 1 - 1 of 1
Cover Image
What really makes a promotional campaign succeed on a crowdfunding platform? : guilt, utilitarian products, emotional messaging, and fewer but meaningful rewards drive donations
Chen, Steven; Thomas, Sunil; Kohli, Chiranjeev - In: Journal of advertising research 56 (2016) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10011486076