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~subject:"Creativity"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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Good to be novel? : understanding how idea feasibility affects idea adoption decision making in crowdsourcing
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 52-68
Persistent link: https://www.econbiz.de/10011920062
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