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Communicating a key benefit claim creatively and effectively through five conveyor properties
Althuizen, Niek - In: Psychology & marketing 34 (2017) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10011637190
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Crowdsourcing ideas using product prototypes : the joint effect of prototype enhancement and the product design goal on idea novelty
Althuizen, Niek; Chen, Bo - In: Management science : journal of the Institute for … 68 (2022) 4, pp. 3008-3025
Persistent link: https://www.econbiz.de/10013368363
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The relative performance of different methods for selecting creative marketing personnel
Althuizen, Niek - In: Marketing letters : a journal of research in marketing 23 (2012) 4, pp. 973-985
Persistent link: https://www.econbiz.de/10009684828
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Supporting creative problem solving with a case-based reasoning system
Althuizen, Niek; Wierenga, Berend - In: Journal of management information systems : JMIS 31 (2014/15) 1, pp. 309-340
Persistent link: https://www.econbiz.de/10010401637
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The effects of exposure to others' ideas and their ratings on online crowdsourcing platforms on the quantity and novelty of subsequently generated ideas
Chen, Bo; Althuizen, Niek - In: The journal of product innovation management : an … 39 (2022) 5, pp. 643-661
Persistent link: https://www.econbiz.de/10013465326