The aim of the article is to investigate how virtual reality (VR) and augmented reality (AR) interfaces affect the creative design process in design education. The article focuses on how technology traits affect the creative design process. 10 subjects were selected and their design process was...

With the rise of a contact-free era, consumers enjoy shopping via Virtual reality (VR) without any physical constraints. The expansion of sensory shopping experience via VR can enrich consumers’ positive emotions and stimulate their imagination and creative thinking. However, there is a lack...