How virtual reality shopping experience enhances consumer creativity : the mediating role of perceptual curiosity
Year of publication: |
2023
|
---|---|
Authors: | Kim, Woo Bin ; Choo, Ho Jung |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-13
|
Subject: | Consumer creativity | Perceptual curiosity | Store fantasy | Virtual reality (VR) | Virtual store (VS) | VR shopping | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Kreativität | Creativity | Einzelhandel | Retail trade | Virtuelles Team | Virtual team | Online-Handel | Online retailing |
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