Bradley, Frank; Gao, Yuhui; Sousa, Carlos M.P. - In: International Business Review 22 (2013) 5, pp. 839-855
As the relative effectiveness of physical resources decreases toward parity with rivals due to their fungibility, the firm's marketplace position, established by managers with a particular set of inter-culturally attuned set of personal values, may be the key antecedent in creating competitive...
