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Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign
Donovan, Robert J.
;
Jalleh, Geoffrey
;
Drane, Catherine
- In:
Journal of social marketing : JSOCM
14
(
2024
)
2
,
pp. 250-263
Persistent link: https://www.econbiz.de/10015061326
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