Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Credibility"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Exploring the influence of cel...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Credibility
Celebrity endorsement
4
Celebrity-Werbung
4
Glaubwürdigkeit
4
Advertising effects
3
Beziehungsmarketing
3
Cointegration
3
Relationship marketing
3
Werbewirkung
3
Advertising
2
Artificial Neural Networks (ANNs)
2
Brand image
2
Brand management
2
Celebrity credibility
2
Consumer behaviour
2
Estimation
2
Estimation theory
2
Forecast error variance decomposition
2
Forecasting model
2
Impulse response function
2
Knowledge Management System (KMS)
2
Knowledge management
2
Kointegration
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Neural networks
2
Neuronale Netze
2
Prognoseverfahren
2
Schätztheorie
2
Schätzung
2
Vector autoregression
2
Werbung
2
Wissensmanagement
2
Account receivables
1
Agriculture
1
Analysis of variance
1
Bankgeschäft
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Singh, Ramendra Pratap
4
Banerjee, Neelotpaul
3
Published in...
All
Global business review
2
IIMB management review
1
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
IIMB management review
33
(
2021
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10013205204
Saved in:
2
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
3
A study on exploring the factors influencing celebrity endorsement credibility
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
2
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011860661
Saved in:
4
Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
