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~subject:"Credibility"
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Credibility
Advertising effects
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Celebrity endorsement
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Celebrity-Werbung
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Werbewirkung
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Advertising
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Cointegration
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Consumer behaviour
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Impulse response function
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India
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Schätztheorie
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Vector autoregression
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Wissensmanagement
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Account receivables
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Agriculture
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Analysis of variance
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Singh, Ramendra Pratap
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Global business review
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Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
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2
A study on exploring the factors influencing celebrity endorsement credibility
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
2
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011860661
Saved in:
3
Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
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